Posts
So today's Wall Street Journal has the front page human interest column (the one everyone looks at first!) about Kendra Wilkinson - Playboy centerfold, Hefner girlfriend and non-invited Olive Garden spokesperson. She ruminates on her long time appreciation of Olive Garden, its great food (better than Italy she says - ok perhaps she is going a little too far) and overall fun experience.
The agency of record is concerned she does not 'represent' the brand. WRONG! She is not being paid, genuinely loves the restaurant and I cannot see how her musings on Olive Garden (on her Myspace page) can do anything but help Olive Garden be cool and relevant. It's not like she is parading around Olive Garden with bunny ears on! Get over yourselves people! The brand is about how people feel not what you make it!
Wednesday, August 13, 2008
Subscribe to:
Post Comments (Atom)
1 comment:
Great example of an agency worried more about brand identity than marketplace results. You are right on, again, in that Kendra as a non-paid endorser is the best brand champion they can have. An enthusiastic evangelist.
Post a Comment