Friday, August 15, 2008

Wish I could Choose what Olympic events I would like to watch

I have seen enough beach volleyball to last a lifetime. Just because it is live does not mean everyone wants to watch! Yes I know the two American women are doing well but it is EVERY night and I just cannot take it anymore. Why doesn't NBC run a ticker on where you can watch other events that are taking place on MSNBC and other outlets? I imagine people are tuning out anyway! In this case Customer Controlled Communications could allow me to watch what I want - not what NBC feeds me. And I am WAY full.

Thursday, August 14, 2008

LinkedIn and Plaxo should merge

The article in the NYTimes today speaks of LinkedIn being a 'Chamber of Commerce'. Well there is only one Chamber of Commerce in each town and Linkedin and Plaxo do exactly the same thing. Does anybody really want to keep track of both? NO!

Wednesday, August 13, 2008

CCC in action!

So today's Wall Street Journal has the front page human interest column (the one everyone looks at first!) about Kendra Wilkinson - Playboy centerfold, Hefner girlfriend and non-invited Olive Garden spokesperson. She ruminates on her long time appreciation of Olive Garden, its great food (better than Italy she says - ok perhaps she is going a little too far) and overall fun experience.

The agency of record is concerned she does not 'represent' the brand. WRONG! She is not being paid, genuinely loves the restaurant and I cannot see how her musings on Olive Garden (on her Myspace page) can do anything but help Olive Garden be cool and relevant. It's not like she is parading around Olive Garden with bunny ears on! Get over yourselves people! The brand is about how people feel not what you make it!

Tuesday, August 12, 2008

Customer Controlled Communications - its time has come!

CGSM has trademarked the phrase Customer Controlled Communications(TM) - because we believe the customers are in control of marketing! The old way is on its way out - bring on the new era!