Wednesday, January 19, 2011

Cold Stone Creamery

Cold Stone Creamery does not get it any better than Crumbs or Krispy Kreme - http://htxt.it/QBL4
Posted by Mark Kolier at 9:55 AM

1 comment:

Anonymous said...

Yet another pathetic attempt to hide the fact that Cold Stone Creamery is based on broken business model that sells a $4 ice cream that costs the franchisee $7 to make.

So, let's see... Blue Bunny low fat yogurt (STRIKE ONE!), Wasabi ice cream, Black Licorice ice cream, Cake Batter fiasco, Cereality cereal bar, Sinless sweet cream yogurt (STRIKE TWO!), Soupman Soup Bar, Coldstone Coffee bar, Ghirardelli chocolate, Cup Cakes, Grab-n-Go's, CS\Tim Horton Combo, CS\Blimpie Combo ... and now a New Cold Stone Yogurt BAR (STRIKE THREE!).

What concept will the next AZ University graduate student bring to the Cold Stone franchisee?! Pathetic...

"The new Cold Stone Yogurt Bar will be available to franchisees at no additional fee." -Dan

"Every location that adopts the yogurt bar concept will feature a variety of self-serve machines along with an accompanying fresh toppings bar." -Dan

So Kahala\Cold Stone charges no new franchise fee, BUT, every adopting franchisee will have to pay out plenty for soft serve machines and a self-service topping build out. This concept won't even generate enough additional customer traffic to pay for the new equipment much less increase profitability. Just look at the batting average...

"we see a significant opportunity for our brand, our franchisees," -Dan

Dan needs a new pair of glasses - he has franchisees dropping left and right!

January 19, 2011 at 1:49 PM

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