$3 million a year for a Mad Dog is a lot of kibble

Sirius/XM has signed Chris Russo to a 5 year deal for $ 15MM. I still have trouble with the idea of paying $ 12.99/month to listen to the radio. Satellite radio reminds me a little of the cable TV industry back in the 70's. The content is still not close to being what it needs to be to make people like me pony up more than $ 150/year. Mad Dog Russo is an entertaining guy and gets it when it comes to why people would listen to him ranting. But until Satellite radio comes down in price to something like $ 30/year it will probably not get the foothold it should. For instance I would want to subscribe to the Wall Street Journal on radio and have the choice of what I want to listen to - the Marketplace section and be able to voice command scroll through articles while I drive. Other publications could also adopt this model. Now there would be value in Communications that would be relevant engaging and Customer Controlled! (CCC!).

They already have some advertising on satellite radio so the commercial-free aspect is already blown up. Make it less expensive, more attractive and there will soon be complaints about a monopoly!