What I would want from a personal seat license

I am a New York area guy and we have three stadiums being built simultaneously. The Yankees, Mets and Giants/Jets are all building new stadiums. The Jets announced last week that they would charge PSL's (Personal Seat Licenses) for the lower tier better seats. More than $ 4,000 per seat for simply the 'opportunity' to then pay again for season tickets. It's better than having tax dollars go to pay for new stadiums for sure but people that have been going to games for years, (in the case of the NY Giants tickets are handed down from generation to generation) and my guess is there will be many, are current ticketholders who simply will not be able to afford the PSL's much less the new inflated ticket prices themselves.


And besides the opportunity to pay for seats (and the parking) what else do people get? Very little. Maybe some emails or mailings that offer them 'special' opportunities that in the end are of more value to the teams then they are to the fans. How about special FREE team events with members of the teams? Professional athletes are entertainers (they know this is why they get paid the big $$) and showing up at special events exclusively for ticket holders would not be an undue burden. Creating a sense of community with the fans and the team would be the benefit a deeper sense of engagement would result. BBQ's, fund-raisers would just be a couple of things that could be done to offer a higher value to those that not only buy tickets but buy the privelege to buy the tickets. Yes PSL's can be eventually be re-sold in an aftermarket but tell that to the family that cannot afford to put down more than $ 15,000 for 4 seats before they even pay for a game. Maybe if they tried a little Customer Controlled Communications (TM) and asked their current ticket holders how they feel, what they would like to do and how more value could be derived teams would be able to at least soften the blow and reduce what must be a whole lot of fan fury.